I've been doing a lot of reading on this netflame.cc stuff. I actually googled it and came up with a surprisingly large amount of articles. This reply came out of one of those forums:
This is just an anonymous ping to fireclick (a simple counter system owned by Digital River indeed) that we use to count how many time our plugin is used everyday.
It's not spying on anything as nothing is recorded at all. It's just a number being incremented. We will actually remove this ping in the future. For now it helps us see how this product is adopted and prioritize our next efforts
From what I've read so far, it's not some kind of malicious Trojan. I shall read on