Yes, "for amusement value only" as you should realise from the great "dotcom" collapse and the billions that major corporates had to write off.

The problem in valuing something like a blog is that it is purely speculative as the thing is intangible, as in: no assets, no liabilities and no turnover in conventional accounting concepts.

If it fits in with someone's business plan they will pay for it, if it doesn't, they won't.

And remember, these are just "blogs" so they only assets are the people who run them and keep them going. They are not communities like myspace etc. which have an existence independent of their creators.

I would have thought that in the case of a blog, its greatest asset would be its name.