Jupitermedia didn't know what to do with this site, didn't know how to advertise it or were to steer it directional wise, so just flicked it to the side and hoped that plastering it with ads would generate enough $$$ to make the aquiring of such a site worthwhile.
Now it's been offladed with the rest of the internet.com content and seems the new owners are more worried about monetizing everything and generate as much $$$ as they can before they need to take site after site out the back of the barn and put it outta it's misery...
Meh... I'd buy the site.
First thing I'd do is drop the bar at the top, kill all ads except the main page ad, which would pay for hosting and a little bit for my pocket; and then let the site come back on its own.