Just had to put this here...

WHAT'S MORE EMBARRASSING THAN "dealing with the things that make you itch, smell and generally make you feel uncomfortable you know where?"

How about being a reputable book publisher and having the picture on the front of your latest opus appear with those words next to it?
http://www.theinquirer.net/?article=25526
Does O'Reilly have a smelly crotch?