What is your top consideration in evaluating a product's security?

Number of reported vulnerabilities
Scale of informal review
Product reputation
Formal evaluation against a standard
Attractiveness of the person pitching the product
Other (please explain)

In addition to answering, please provide your level of purchasing power (or just "personal"), level of education and any related certifications you may hold.

I think this information will be very enlightening for discussing security with the widest range of people, by determining patterns (if any exist in who responds to what)

cheers,

catch