Okay... AllTheWeb started their own hype, and for some reason it is working for them. I think I will be standing by google, it has always been a one stop source for everything I am looking for. However, I'm not saying one aspect of AllTheWeb is not better than google, and for some people that one aspect is the most important, and it will draw those individuals in. What I am saying is that AllTheWeb has started their own hype, and that is a tad bit ridiculous.