"...the general PC using population who could care less about security and have more of a click-and-go-gimmie-gimmie-gimmie mentality..."

I have a friend who does not have her own computer yet. She has used PCs of two other people and she said they have at least a dozen icons in the tray. I know people who - even after having been told not to still do - click on the pop-ups to: stop pop-ups(!?!), block spam, update/upgrade security, etc.! And the general population that at least cares some about security is clueless and without common sense!
Oh, you want to sell me a miracle cleaner? Wait right here I'll get you a blank check!