Hmmmm..............."to spam or not to spam, that is the question................"

I guess it is a matter of personal opinion as to the dividing line between spam and legitimate advertising? Personally I see no difference between an e-mail and something stuffed through my letter box.

You certainly need to be very wary of what you put in the e-mail header, and avoid anything that sounds in the least bit "commercial"

I would go for "Welcome as a new resident of xyzville" or whatever

I would also can the idea of a coupon attachment...............give them a code to quote in the body of the e-mail ................. hell you just want to get them in the store right? That gets round the no printer/ run out of ink issue?